Jaipur Rugs: Sustainable livelihoods to the underprivileged

NASSCOM FOUNDATION

Posted: Jan 1 2014

Carpet weaving has been the main means of livelihoods for a number of artisans in India. Jaipur Rugs uses a unique social entrepreneurship model leveraging Information Communication Technology (ICT) to encourage the craft among the communities.

The organization has deployed ICT to streamline the production process starting from yarn production to delivery of products, generating employment for 40000 grassroots level people. Technology is used to create designs for the carpets; villages are linked using Virtual Private Networks. The organization uses technology effectively for the rest of the process – monitoring, quality check, date recording and analysis etc making the process more efficient and impactful.