Jaipur Rugs is a family business that lays importance in keeping family values alive. The first step in this process is empowering every woman of the house by giving her access to a sustainable livelihood at her doorstep.
Jaipur Rugs employs men and women who live in the most remote parts of India with little to no access to transport. The greatest challenge in these artisans’ lives is commuting to work and back, often resulting in families that live far apart. One of the key differentiators of the Jaipur model is an artisan’s ability to not only work from home but have business travel to them.
METHOD
Through a grassroots network that requires specialised logistical support, raw material is dropped off at an artisan’s home where they work on the product. To ensure customers receive high quality products, quality supervisors inspect looms to help ensure a consistent output while tracking progress. These supervisors also ensure artisan service to ensure they are not interrupted by the shortage of yarn or any other such disruptions to earning capacity. When completed, the rug is picked up at the weavers doorstep and sent on to the next stage of the rug making progress. These visits also ensure that weavers are paid every month at their looms.
These networks stretch across 600 villages in India through an intense grassroots network to connect 40,000 artisans.
Jaipur’s artisans thus have the ability to work from home more comfortably than most entrepreneurs and corporate employees across the world!
Adoption Value
- More women can work towards financial independence as they don’t have to navigate commute, especially in remote villages
- Weavers decide their own work hours- being able to work around their family’s schedules
- Mothers with young children have no trouble working and weaving at the same time
- Weavers will lose no work days in receiving and transporting material
- Traditional Indian communities do not give women the opportunity to work outside the home- Jaipur’s model provides an easy solution to this
