Designer Jennifer Adams debuts luxury home line with partner Jaipur Rugs Inc.
Fibre2Fashion
Posted: Jun 11 2014
Inspired by classic themes from around the globe, Jennifer Adams Home announces the debut of a new Area Rugs, Pillows and Poufs collection with licensing and manufacturing partner Jaipur. Balancing timeless traditions with today's lifestyles, the elegant collection, suitable for any decor, pairs vintage livability with modern function. Jennifer Adams' perfect rugs, with their soft grays, blues and neutral colors, anchor any room, and the brighter accents of the pillows and poufs provide the finishing touches to make a room unique.
Of the relationship, says Jennifer Adams, "I'm so thrilled to share my new collection of area rugs, pillows and poufs! And I'm equally honored to be in partnership with Jaipur. I truly admire their dedication to quality and improving the lives of their artisans. The timeless beauty, rich colors and lush textures of the collection will add so much to any decor, including my own! You'll love the function and beauty as much as I do."
Citing the three categories included in the product launch, Asha Chaudhary, President and CEO of Jaipur states, "We're excited about the partnership with Jennifer Adams and even more excited that we will be launching in not just one but 3 categories! It is always great to work with designers who have a style statement and Jennifer is a great example. The line is beautiful, and we are ready for all Jaipur partners to see the product."
About Jennifer Adams Worldwide
A classic American success story – from cleaning houses to award winning celebrity interior designer – Jennifer Adams has grown her decor empire into a worldwide brand. Since starting her design firm in 1999, Jennifer has been driven by her passion for product design and perfecting the sleep experience. Jennifer Adams Worldwide includes an impressive portfolio of products including luxury, hotel quality and fashion bedding, fabrics, furniture, pet beds and accessories, apparel and area rugs. Adams is a DIY television mainstay and the resident design expert on the nationally syndicated "The Better Show" on Hallmark Channel.
About Jaipur
Jaipur is one of the fastest growing wholesalers in the home textiles and accent industry with a growing range of rugs, poufs and pillows. At Jaipur we believe everything we do is about empowering, connecting, and inspiring people through beautiful design. We are a product of our process, joining each step with purpose and meaning. Beautiful is just our outcome. As a company whose business model is known for breaking tradition through a traditional craft where the weavers are not simply laborers, but business owners and entrepreneurs receiving fair pay for their work allowing them to live financially empowered lives. Pioneering an industryand breaking the norms is just one small part of Jaipur's global presence.
